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    The Signal

    Empowering SaaS leaders to see the keys to customer lifetime value.

    A Definition of Revenue Signals (and Why Revenue Leaders Should Care)

    There are few metrics in SaaS more important to profitability and enterprise value than customer lifetime value, or Net Revenue Retention (NRR) as a more near-term proxy. Yet, if you survey most ...

    Scott Chamberlain

    RevenueSignals

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